It Cosmetics Launches New Products For Sephora On September 25th!

I've been a fan of It Cosmetics since the first time I tried a signature brush. Once the CC Cream was released, I fell in love. And on September 25th, they enter the next phase as they join the Sephora family (It's already online!).

For fangirls like us, this means new products are on the way. I've gotten a little sneak peek at a few of what you'll find on shelves and I'm over the moon excited!

While I'm sure there will be eyeshadows and mascaras and more, the big news is the Color Infused Skincare. It Cosmetics never stops innovating--and that has never been more true than the Bye Bye Exclusives launching next week at Sephora.

Available in four shades is the insanely beautiful Bye Bye Under Eye Illumination Concealer. It's waterproof, crease-proof, full coverage and contains anti-aging peptides, vitamins, hyaluronic acid, hydrolyzed collagen and antioxidants. This covers dark circles and significantly brightens the under eye area. I'm usually a Light, but in this concealer, I prefer the Medium. The light shade adds almost too much brightness to my under eye area! $24.00

Bye Bye Makeup 3-in-1 Melting Cleansing Balm is my go-to makeup remover. This hydrating balm removes every kind of waterproof makeup you can think of, plus you can use it as a mask to soften dry skin, temporarily reduce fine lines and to soothe tired skin. $38.00

Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment transforms lips with essential butters and oils, hyaluronic spheres to plump the lips and antioxidants to help keep the lips looking younger and pillowy-soft. $24.00

Bye Bye Under Eye Cream helps to reduce fine lines, puffiness and dark circles with a blend of anti-aging copper, blue algae, caffeine, vitamin C, collagen, cucumber extract and peptides. I've been using this for a few days and while I can't talk results just yet, I love how cool this feels when you apply it--it's so soothing, especially after a long day. $48.00

If you have pores you wish were smaller, you must try the Bye Bye Pores Primer. The neutralizing yellow tint of the primer helps balance skin tone, especially if you have redness concerns! This oil free creamy primer is filled with special clays, charcoal, papaya extracts and It's special blend of skincare to make this one of the hardest working primers I've tried. Oh yeah, bonus! Your pores will look smaller and your skin tone and texture is redefined and refined in one easy step! $38.00

What skincare line would be complete without an anti-aging Serum? Bye Bye Lines Serum promises results in 10 days, which seems crazy, I know. This contains It's signature collagen, hyaluronic acid, peptides and more vitamins than you can imagine in this concoction, in addition to CoQ10, caviar extract, sea water, argan oil and babassu oil to improve your moisture barrier, reduce fine lines and boost radiance, all while leaving skin beyond supple. $58.00

My new favorite product, the one I can't stop telling everyone about, is the Anti-Aging Armour. This light fluid contains an SPF of 50, along with It's signature skincare peptides and acids. Plus, it contains universal color correcting pigments that leave the skin looking radiant and fresh. I haven't worn foundation in a week since I've gotten my hands on this. Grab this as soon as you see it on shelves! $38.00

Lastly and potentially the coolest innovation is a skincare-infused makeup brush! The CC+ Skin-Perfecting Brush is infused with collagen, silk, peptides, niacin and antioxidants. The bristles feel similar to other densely packed It face brushes and don't feel too differently. I don't know that you need skincare in a brush, but what if you did? I'll update this as time goes on and let you know what I've noticed! $48.00

What are you most excited to see from It? What is your favorite product? I'm in love with the Anti-Aging Armour (and the Superhero palette)!

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  1. I want to try the primer. Hope it's as good as it sounds.

  2. Thanks for the heads up Kelly! Like you, the Anti- Aging Armour will be my top choice followed by the concealer. Do you feel the need to set the Anti-Aging Armour with powder?

    1. Depending on how much coverage you want, you can set it with a powder. It looks great on it's own and it amazing under a heavier foundation. I wore just a powder on top of it last night and it was great!

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  4. I don't see it in the Canadian Sephora online. I hope we get this too!


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