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Trending Now: Chokers




This season, chokers have managed to make a comeback as the must have accessory. That doesn't mean it's all plastic circles and velvet bands. I've handpicked my favorites from the web and most of them won't break the bank.  Even if your neck isn't model-perfect, one of these is the perfect complement for fall weather and the great pumpkin-ing of everything, which has started already. Bring it on, Fall 2016! Click through below to see the ones that made my cut.





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Find Kelly on Google+. Official disclosure/disclaimer statement can be found here. Copyright 2009-2016, Gouldylox. All Rights Reserved.

September 2016 Must-Have Beauty Products




I was up and down the aisles quite bit last week, hunting for the new products you can't be without after Labor Day. The best part? None of these will break the bank!


Are you Insta-makeup challenged? While the heavy look isn't for me, the on-point eyeliner never hurts. If you can't freehand a perfect cat eye (or can't see perfectly without your glasses) try one of these Eye Candy Stencils that gives you a perfectly shaped liner in seconds. Beware, it's sticky, so remove a little of the tack with our fingers before applying it to your eyes. This is great to get that on-trend multi-colored liner look, but you'll have to cut that crease on your own. Check out my first attempt on InstagramBeth Bender Beauty Eye Candy Gentle Adhesive Eyeliner Stencils, $9.99


Add moisture to your body and hair in the shower with ogx's take on a hot oil treatment from head to toe. Keep this in the shower and you'll always be silky smooth. Just be careful on that tub surface. OGX Hydrate + Repair Argan Oil of Morocco Miracle In Shower Oil, $8.99



Switch up your blush with this newly reformulated silky smooth duo from Salma Hayek's Nuance Beauty line. The Illuminating Blush and Bronzer Duo is the perfect flush for transitioning from summer to fall. The colors are illuminating, yet muted, making them rise from average to must-have status. Plus this shade is truly universal. Salma Hayek Illuminating Blush and Bronzer Duo in Coral Glow, $12.99



The intense purples of the summer made picking the perfect berry seem harder than it has to be. trèStiQue doubles down on the best berry for fall with their Matte Color and Shiny Balm Lip Crayon in Belize Bordeaux. One side gives up a delicious light purple that doesn't go too blue while the Shiny Balm side gives you a sheer pop of color you can't mess up. trèStiQue Matte Color and Shiny Balm Lip Crayon in Belize Bordeaux, $28.00


Max Factor is back and I haven't stopped searching stores for product since the news broke. My favorite so far? Hands down, it's the MasterpieceMax High Volume + Definition Mascara. The wand is slightly tilted, the bristles are tight and the wand is compact, which guarantees each little lash gets equal love. This is fantastic for short lashes, too. This mascara is not thick or meant to look spider-y or large. If you like feminine, long, defined lashes that can't be construed as clumpy, this is for you. If you can find it, grab one for now and one for later. Max Factor MasterpieceMax Mascara, $9.99


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Find Kelly on Google+. Official disclosure/disclaimer statement can be found here. Copyright 2009-2016, Gouldylox. All Rights Reserved.

Lipstick League: Ride-Or-Die Eyeliners



Question of the Week: What is your ride-or-die eyeliner (the one that is 100% dependable and never lets you down)?

My ride or die liquid liner is hands down Front of the Line PRO Liquid Eyeliner by LORAC. It's my go-to black and brown liquid eyeliner and has been for the last several years. The pen "tip makes it really easy to apply a beautiful line each time. Plus, the don't dry out. If I'm using a gel liner and a brush? L'OREAL is the best. What about you? What is your favorite?


  Nouveau Cheap - Do you ever want to spend less than ten bucks at Ulta but still come home with something worthwhile that you’ll actually use? If so, then you should give my under $10 favorites from Ulta a look!

  Olive & Ivy - It’s official... Good Luck Trolls could be the cutest MAC collection ever!

  Phyrra - Lost on where to start with red lipstick? Check out the Best Red Lipsticks for Fair Skin!

  Prime Beauty - has discovered the BEST instant tanner ever! Vita Liberata pHenomenal 2-3 week Tan Mousse is so easy to apply and so natural looking, it's amazing. Cindy loves it so much she is giving one away for you to try for yourself!

  we heart this - Sick of superheroes? We feel you, but not so fast. Have you seen the IT Cosmetics Superhero eye shadow palette?

  Beautygeeks - is obsessed with all these waterproof coloured liners for all-day wear (and for sneezy, allergy-eyes), as well as a waterproof eye makeup remover that doesn’t upset her sensitive skin.

  Beauty Junkies Unite - It only took one night for Amber to get hooked on this: LANEIGE Lip Sleeping Mask. Trust me, you don't want to miss it.

  Blushing Noir - The MAC It’s a Strike Collection wasn’t a perfect score, but luckily it was a product that was easily fixed… call it a spare ;)

  Clumps of Mascara - won’t tell you how long she goes between washing her brushes but when she does wash them…Sigma Brush Cleaning Glove is pretty epic!

  Gouldylox - FINALLY! An amazing concealer made with a more mature woman in mind. If you want full coverage, no creasing and extra plumping and moisture, this is it!

  My Beauty Bunny - Ready to see an amazing, colorful, shimmering eye shadow palette? Of course you are. Check out our Kat Von D Serpentina Palette Review and Tutorial!

  My Newest Addiction - If you get confused with your skincare routine then you need to check out the 7 Important Skincare Steps that Laura shared this week!

  (Wondering what the Lipstick League is? Find out here.)

  Nouveau Cheap is Currently Craving: popular K-beauty brand It’s Skin Cookie & Body Ice Cream. It’s a body cream that looks and smells like cookies & cream ice cream, and the “soft cookie chip pieces” melt into the skin during application. Oh and the packaging looks like a pint of ice cream. #NEED (and it's $10!)

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 photo hey gorgeous sign up.jpgFind Kelly on Google+. Official disclosure/disclaimer statement can be found here. Copyright 2009-2016, Gouldylox. All Rights Reserved.

Weight Loss Tip #15: Be Your Own Beacon



I wish losing weight were simple (calories in, calories out, right?). I wish it didn't cloud my brain with all kinds of thoughts about what I'm doing wrong or what happens if I "screw up". In the past, botching my points for the day may have signaled the end of that diet. But since I'm not on a diet (see Tip #3), I'm trying not to allow myself to think that way.

But really. How many times have you thought to yourself, "Zoiks! Two pieces of birthday cake must mean I'm not going to succeed at all, since I just failed avoiding such a basic food trap." It's easier to quit than it is to dust yourself off and keep going.

Here's the real scoop, little sisters. If losing weight in America were easy, we'd all be skinny. Instead, we are mainly fat. And honesty, a lot of it isn't our faults. OF COURSE we are responsible for the food that we buy and put in our mouths, but what if our options aren't great?

To lose weight in today's world, you almost have to become your own beacon of positive food modeling, not afraid to stand up for your own needs. You have to stop the burger ads where the young women made sexy by eating food they would never touch, from getting into your mind and tingling your taste buds. You have to ignore that the "healthy menu options" still have over 800 calories per serving, and create a better option for yourself. You have to forget that people will badger you into "just one bite", forcing you to stand up before you may be ready. You have to be able to afford fresh produce and if you're lucky, organic, non-GMO foods. And then you have to deal with the food that everyone else around you wants to eat, all of which leads you further away from your goal.

So don't be afraid to be that one person who silently (or loudly) stands up for their own food integrity. Don't give up because there is an obstacle in the way. Figure out the way around it. I find that it's often easier to figure out how to avoid the traps by thinking backwards. What do I mean?

1. See yourself as healthy and fit, in clothes you love and comfortable in your skin. Pretend you're watching the ending scene of a movie about how awesome you've become.

2. Now ask yourself, "What did it take for me to get there?"

3. Try to think in reverse, as if you can watch it backwards. Maybe you see that you held fast to your food goals on vacation. Maybe you see that you had two pieces of birthday cake and while it wasn't your best bet, you still succeeded. It's not about how many times you fall down, it's about how you get back up!

4. Now that you've "seen" what the outcome will be, stick to the steps that get you there! You know what the outcome is--you, full of amazing strength, happiness and much healthier than before.

They say hindsight is always 20/20. Try creating your own movie in your head and skip straight to the end. Watch it backwards, avoid the traps and beat the odds. You can do this. I know you can!

Missed any of my other tips? Try this. Or just subscribe and I'll let you know when I've posted next.


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Find Kelly on Google+. Official disclosure/disclaimer statement can be found here. Copyright 2009-2016, Gouldylox. All Rights Reserved.

Essie Gel Couture Polish Might Just Work Better ...




Essie Gel Couture Polish might just work better than any other at-home gel manicure polish I've tried, with or without a lamp.

That's a strong statement to make and I think I can back it up. I've tried almost every at-home gel system and they don't seem to work well with my dry, somewhat weak, ridged nails. I'm sure I could be doing something incorrectly with the other gel polishes. Maybe I'm getting too close to the edge, so it lifts. Maybe I'm not curing it long enough with the right lamp. Maybe there are oils on my nail beds, despite using alcohol wipes prior to application. Maybe when I have it done in salons (and have to go back repeatedly because the polish keeps lifting) there is something wrong with the technician who performs the service.

Or maybe I'm just weird.

That is the key factor here. I think something in my body chemistry repels manicures cured with light, with the exception of the Knock Out Nails, one of the best nail products I've ever used. But that is a different approach to maintaining your nails entirely. So let's blame my body chemistry for the oddities that happen to me when I use at-home gel polishes or go to the salon.

If traditional gel polishes don't quite work for you, try the Essie Gel Couture Polish. You don't need a special base coat or light; just the colored polish and the top coat will do. I find that applying several light, thin coats works best. I'm getting more than a week's wear out of the polish, with almost no chipping. Considering I'm typing and working with my hands all day, every day, a week's worth of wear is impressive for me. Plus, it's super easy to remove.

If you struggle with gel manis in general, this might be perfect for you, too.

Try it yourself anywhere Essie is sold for $11.50 each or in bundles of 2 for $18.50.


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Find Kelly on Google+. Official disclosure/disclaimer statement can be found here. Copyright 2009-2016, Gouldylox. All Rights Reserved.

Osmosis Age Defying Treatment Concealer



Starting to show fine lines around the eyes? I am and I'm not too happy about it. They bother me so much, I checked in with an aesthetics doc to see if there was anything I could do. Without botox or filler that may give me a puffy or a more-wrinkled-when-moving look, her answer was a simple "nope". So I started looking for something that would help plump fine lines for hours to add to my skincare routine.

Apparently Osmosis Skincare and I are on the same page, as they just released their new dual-ended concealer, the Age Defying Treatment Concealer. One end is a beautifully blendable, full coverage concealer. The other end is a treatment stick; a blend of Argan, Apricot, Shea and Coconut oil, plus Vitamin E.



You apply the treatment stick before the concealer, obviously. The stick helps form a moisture barrier, so makeup seems to float above the surface instead of getting tucked into fine lines. You only need the smallest amount of foundation to cover your under eye area. I need about two dots for each eye. One in the corner, by my nose and one under my iris. I blend with a damped sponge for the most flawless effect.

Lashes are from the Valley of the Doll Collection from Red Cherry Lashes.

The concealer is only currently available in four shades, Silk, Fair, Light and Medium. I'm wearing the Light, none of which are suited for deeper skin tones. This gives the skin a perfected look that lasts for at least 6 hours or more without needing a touch up. It's definitely been added to my daily routine.

Buy the Osmosis Age Defying Treatment Concealer for $38.00 at Dermstore.

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Find Kelly on Google+. Official disclosure/disclaimer statement can be found here. Copyright 2009-2016, Gouldylox. All Rights Reserved.

Lipstick League: Do you use cotton pads?



Question of the Week: Do you use cotton pads at any point in your skincare routine? If yes, do you have a favorite brand or type?  Rarely. If I ever touch one, it's to use as a makeup remover for something especially difficult, like to remove waterproof mascara. Right now, I prefer the Nip + Fab Soften Kale Fix Make-Up Removing pads. They aren't that expensive and they work really fast when I need to take off my mascara at 3am.

  My Newest Addiction - Laura is a stickler for a solid skincare routine. This week she shared her daily skincare routine with Cetaphil and she has a fun giveaway in it for you!

  Nouveau Cheap - Have you explored the Amazon Handmade department yet? Think Etsy, but on Amazon. Here’s my review of a makeup brush roll that was handmade by an Amazon Artisan (and it’s under $20)!

  Olive & Ivy - This local gem of a green beauty heaven is a MUST visit if you’re ever in Vancouver. And even if you’re not, they have an online store too! Obsessed.

  Phyrra - Looking for the perfect pale foundation? I've found it with the new Kat Von D Lock-It 41 Foundation! I give it an extensive wear test, plus share the best tools for perfect application.

  Prime Beauty - is thrilled with the POPSUGAR Must Have Box for July! It's full of summer fun and fabulousness!

  we heart this - we've got the lowdown on the classic Clinique 3-step skincare system and a giveaway for anyone with dry skin (worth $77!)

  Beautygeeks - is flirting hard with a New-and-Sexy, but has no intention of giving up her current love. Solution? A lash-fluttering three-way, of course.

  Beauty Junkies Unite - If you like pretty blushes paired with gorgeous highlighters -- you're in luck! Check out the BECCA x Jaclyn Hill Champagne Splits Shimmering Skin Perfector Mineral Blush Duos. They're epic!

  Blushing Noir - Live Long and Prosper! Take a look at some swatches of the upcoming MAC Star Trek Collection & see what’s on my wishlist!

  EauMG - You can spend a lot to smell like fresh, bitter neroli but you don’t have to! Here’s a budget-friendly perfume that I keep reaching for on these hot, humid days.

  Gouldylox - No matter what you did to your skin over the summer, I've found five products to help you undo all of the damage.

  My Beauty Bunny - I firmly believe that beauty (and happy, healthy skin and hair) starts on the inside. If you do too, you'll want to check out our CORREXIKO Skin Supplement Review and Giveaway!

  (Wondering what the Lipstick League is? Find out here.)

  My Newest Addiction is Currently Craving: Laura gets lusty over Chanel and the Candeur Et Experience quad is no exception.
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 photo hey gorgeous sign up.jpgFind Kelly on Google+. Official disclosure/disclaimer statement can be found here. Copyright 2009-2016, Gouldylox. All Rights Reserved.

Weight Loss Tip #14 : Get Comfortable Being Uncomfortable





I get so much inspiration from the emails you send me each week--detailing how you kicked the Mouth Monster's butt, how you struggle at 3:00pm and how wonderfully you are succeeding. It's so motivational!


This week, I wanted to share a conversation that turned into a post from a reader (who is also my cousin), Robin. Robin and I have both struggled with our weight and she's been inspirational to me because she is seriously so good at losing it. And she gave me her amazing plus size clothing, which was honestly the most stylish of my entire wardrobe. Hopefully we are both reaching goal and won't be yo-yoing again. She's doing Weight Watchers as well and has lost around 88 pounds over the last year! Her struggle? Figuring out how to be comfortable at a time when nothing feels comfortable.

When are you most likely to fail? If you are anything like Robin and I, the possibility of making bad decisions seems to pop up at the most inconvenient times. Coincidence? I think not. Here's more from Robin directly.

The other day, my weight-watching colleague said to me, "I'm so angry at myself. Last night I had a donut at 10:30! It wasn't even all that good." I've been there, too--feeling bored, tired, anxious, etc. And what do we do? Reach for something to eat. The urge can be so instinctive, you may not even realize what's happening, but pretty soon you're in front of the cabinet, looking for the snacks you seem to always turn to.

To be successful at weight loss, you have to be comfortable with being uncomfortable. This may sound like an oxymoron, but it's worth pondering--what role does food play in our lives, beyond appetite? Do you get up and walk over to the kitchen at work when you want to avoid doing a particular task, or break up a particularly monotonous day? Does something feel "off" when you watch tv in the evening without a bowl of popcorn or pretzels? 

These are examples of the little bits of discomfort we feel every day, when we aren't experiencing any strong emotion or life change, but when food just sort of sounds like a good idea. To go without the bag of Sunchips, or handful of pretzels, or midday Starbucks run, can take time to adjust to. You have to be comfortable with being uncomfortable. You're re-learning how to sit with yourself, to deal with whatever it is right in front of you that food typically would distract you from. Ask yourself--am I reaching for this food because I'm genuinely hungry? Or am I bored, tired, or trying to distract myself from something else? Sitting with your own thoughts, and really figuring out what's going on, can be uncomfortable. But over time, you'll get used to it and a new, confident feeling will replace the out-of-sorts feeling that comes with starting a weight loss plan.




So what can you do, besides give into the uncomfortable feelings and munch your way to bliss?

Drink Something! Try water, tea, coffee, or seltzer. Try to avoid sugary drinks! Sometimes at work, I just want to get up out of my seat for a change of pace. Walking over to the water cooler, filling up my Bubba and a few moments of chit chat with a colleague can scratch the itch that food typically would provide. Nine times out of ten, you're just thirsty anyway.

Challenge yourself to move! We all may hate exercise, but a quick walk around the block/building can provide a change of pace and a quick break from a monotonous day. Use your wearable tech or an app on your phone to count your steps. Even better, challenge your work bestie to try to out-step you. You'll be marching in place for bragging rights before you know it!

Acknowledge that this isn't fun. I get it. Going without the things you typically enjoy, changing habits, and having to sit with yourself and your emotions aren't fun or easy. There's a reason we eat (and overeat), and that's because it feels good. We don't do anything in life unless there is a payoff, plain and simple. Remind yourself that this is hard now, but you'll be so proud when you step on the scale the next week and see positive progress! Eventually, you'll gain happiness from opting out of the cheese and crackers at a networking event. Or maybe you'll be proud when you get up from the couch and realize you don't have to brush pretzel crumbs off your shirt. Take your victories where you can!

It's going to take a while for the love of instant gratification to be replaced by the joy of a long-term victory. Working on being comfortable with being uncomfortable is all part of the process. You got this!

Missed any of my other tips? Try this. Or just subscribe and I'll let you know when I've posted next.


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Find Kelly on Google+. Official disclosure/disclaimer statement can be found here. Copyright 2009-2016, Gouldylox. All Rights Reserved.

5 Skincare Products To Transition Your Skin To Fall





As fall approaches, it's time to embrace those skincare habits that always seem to fall to the wayside during the warmer months. Maybe it's all of the self-tanner, perspiration or just the enjoying the sunshine on your face (with SPF, of course!). Either way, here are five products you need to get ready for the changing weather.



Sometimes bad summer behavior changes our skin texture and while manually exfoliating is lovely, take a faster route and gently combine your manual exfoliation with a resurfacing treatment. StriVectin's Overnight Resurfacing Concentrate features their patented NIA 114 Technology, which helps exfoliate and smooth the texture of the skin, while adding hydration. Skin is softer, smoother and more supple after a few uses. $72.00



Did you skip the sunscreen one day too many (accidentally, of course!)? Vie's Laser Light Concentrate will target dark spots using arbutin and glycolic and lactic acids. Plus sunflower seed oil helps pamper the skin. Using this will make your skin more sensitive to the sun so make sure you wear your sunscreen, even if you aren't poolside. $89.50



Crow's feet are the sneakiest of all of the fine lines, aren't they? One day, you're smooth and baby-faced and before you know it, a murder of crows have been marching around your eyes. Dermalogica recently released their Age Smart Age Reversal Eye Complex and it's kind of amazing. A combination of oils, retinol and plant botanicals to help stop the signs of aging and protect the skin from further damage. A little goes a long way--this tube will last for months. $78.00



You're going to need a serum to wear daily and one of the best is available at Target (and other drugstores!) No. 7 Protect & Perfect Intense Advanced instantly makes skin look beautiful and works hard under the surface to create a more youthful appearance, while diminishing lines within a few weeks. This is one of the best reviewed serums ever and it's only $29.00.



Earlier this summer, I wrote about a skincare line that has blown me away like no other. At the time of writing, the most amazing treatment serum I have ever tried wasn't yet available. Get ready to get clicky, because The Insolitus Dense Serum Flash Instant Effect is now available for purchase. You only need a drop to see a difference. Each vial is about $18.00. I've been using it a few times per week and when I really need to look amazing, right away. I've gone through three vials in about as many months. This is the only product I've ever wished I had one of those scrapers to get each drop. Plus, all of the proceeds go back into research aimed at helping children with rare and ultra rare diseases.

It always hurts when the long summer days end. At least you know your skin will be gorgeous, no matter what time of year! Have you tried these? Tell me all about it in the comments!


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Find Kelly on Google+. Official disclosure/disclaimer statement can be found here. Copyright 2009-2016, Gouldylox. All Rights Reserved.

A Facial Scrub Fit For Daily Use!





It's no secret I really like strong facial scrubs, provided they have natural beads and not the nasty plastic ones that kill the fish. But every time I write about my love of a strong scrub, a bunch of you email and ask if I can suggest a scrub that is gentle but that works for oily skin. Ninety-nine percent of the time, the answer is a flat no (at least I'm honest, right?).

But I finally found one that would work brilliantly! Reflekt 1 Hydrating Cleansing Facial Scrub is perfect for those of you with sensitive, acne-prone or oily skin. It's gentle enough to use TWICE a day. It leaves skin looking smooth and supple, thanks to the vegetable collagen and hyaluronic acid. It pH balances the skin and it has small, natural beads that won't destroy the oceans.

Plus, it's the most gorgeous color teal. If you're into stylized vanities, you'll need this, stat.

Grab it from Amazon for $50.00. It's a little pricey, but it may be the scrub you've been waiting for!

For a limited time only, use code LUXBEAUTY to save 15% off of your first Amazon Luxury Beauty product!


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Find Kelly on Google+. Official disclosure/disclaimer statement can be found here. Copyright 2009-2016, Gouldylox. All Rights Reserved.