This Live Beauty Fully Brush Gives Back 100%




This month is breast cancer awareness month and if you've managed to avoid falling for everything pink until now, congratulations! The pinking of items this time of year normally drives me nuts. I never endorse charity projects that don't give back earnestly, so you know this brush must be special for a reason beyond being a super girly GLITTERING PINK.

How so? For each brush sold,  It Cosmetics will donate one Live Beauty Fully Brush to women who are currently undergoing cancer treatments, in the hopes that the gentle touch of a really nice brush will help them feel beautiful and give them confidence. 

Not sure how makeup can help others going through cancer treatments? Check out my friend and makeup artist Owen O'Donnell and a program he started a local Baltimore Hospital.

Pick up one brush for yourself and know that each time you smile when applying your foundation, another woman is smiling back at you. #PassItOn

It Cosmetics Live Beauty Fully Love Is the Foundation Brush //  $30.00, Ulta


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