Question of the Week: If you could travel anywhere in the world with the sole purpose of buying beauty products, where would you go and why?  I would probably want to go somewhere that has advanced skin rejuvenating techniques. South Korea, maybe? Who am I kidding. I'm not traveling anywhere. I just got back from the OBX and am happy to nest here for a bit. That doesn't mean I'm still not hunting for the latest and greatest!

This week, I discovered that my artistry skills are better than I expected, thanks to new, skinny, calligraphy-like shadow brushes, titled PRO Drawing Brushes,  from Sephora. They are square-edged, detail and blending brushes that give your crease a super sharp look. (Think of these as small, detailing 4D brushes.)

I also tried out Fenty (I'm 190) and love the foundation and Killawatt Highlighters. The Gloss Bomb has such a weird taste, I might just stick with this tried and true gloss, even though it's not exactly the same color.

Finally, if Fanola isn't taking your hair to the ashiest, ash blonde color your desire, try Manic Panic's Virgin Snow toner. My blonde is so ashy, it's almost grey right now and I kind of love it.

Wondering what you've missed? Check it out below!

Blushing Noir - Talking about everything little thing Anastasia Beverly Hills Subculture; a full review on all the things (even the drama), swatches, SEVEN eye looks and the one eyeshadow shade I’ll never use again.

EauMG - This niche perfume by David Jourquin reminded me that I *actually* like smelling like bourbon and cigars.

Gouldylox - Do you actually know how to properly wash your hair? You'd be shocked how many people skip the most important step!

My Beauty Bunny - wants to know if you've cleaned your makeup brushes recently? Here’s a step by step guide to get it done in 20 min or less!

Prime Beauty - Seattle is my second home, so I'm totes in love with the newest Fall/Holiday release from Cargo, The Emerald City Eyeshadow Palette. Grab a Starbucks (hee hee) read my review and see swatches of this gorgeous palette inspired by the culture and landscape of Seattle!

we heart this - Why be normal when you can stand out in a very good way? MAC has some bold lipstick choices that are also easy to wear. We've got swatches and looks right this way...

Beautygeeks - got the scoop from Gigi Hadid’s red-carpet artist Patrick Ta on that time he did supermodel Joan Small’s makeup...and she didn’t like it!

Beauty Junkies Unite - Want to try the newest mascara from Urban Decay? You just might win it! Amber is giving an Urban Decay Troublemaker Mascara to a lucky reader. See how to enter!

(Wondering what the Lipstick League is? Find out here.)

Blushing Noir is Currently Craving: The Sigma 4DHD Kabuki Brush! I love the 3DHD so the 4DHD is a no brainer. Need it wants it and it shall be mines.

Earlier this spring, I visited Chicago to meet with loads of brands at America's Beauty Show. One of the brands I met and promptly forgot was Fanola. Here's how the whole deal went down.

Gouldylox: Hi, I'm Kelly with blah-blah, shpiel-shpiel. What's new?

Fanola Booth Staffer: We are an Italian-made, no-yellow pH-balanced shampoo. We offer the most pigmented purple shampoo on the market. No other shampoo currently will remove golden tones and brassiness the way Fanola does. It's also great for creating a trendy gray look!

Gouldylox (inside my head): Mazel! You added more pigment. For the gray trend! Huzzah! *groans like Tina Belcher*

Fanola Booth Staffer: Look at our shampoo. It's very purple!

Gouldylox (outloud): My, that IS very purple. Balancing the pH, especially after coloring services is important for the health of your hair, right? What a great combo for blondes like me!

Gouldylox (inloud?): Ok, that is kinda purple. But still? The announcement worth the price of the booth is more purple?

Gouldylox (outloud): Thank you so much. Have a great show!


A few weeks had passed and I never thought about Fanola again. Then a good friend who is also a stylist asked if I had tried it for my hair, which I was considering toning more ash-blonde. And then my stylist Bethany suggested it INSTEAD of toning, to save me some money (gotta love that!).

Since the Gods Of Hair were obviously sending me a message and I wanted ashier hair, Fanola for the WIN! I tried it once at Laboratorie and my hair is definitely more ashy, less golden and almost white in very highlighted areas. I then followed up at home a week later. You can see my results; the yellow is dramatically reduced.


Continuous usage would definitely make someone with light, blonde hair go gray, should that be what you're looking to do. (GX inloud: Uuugh. Please let that trend die. Unless you love it, then express yourself however you like. But just leave me out of the convo. Kthnx.)
One last thought: Fanola is strong. It's not for everyone, even though the 'gram seems to think otherwise. 

Try it yourself from Fanola directly for $39.99