100% Pure is a cosmetic line dedicated to bringing you skin, hair and cosmetic products that are not only cruelty-free, but also are free of preservatives, chemicals, detergents, synthetic fragrances and artificial colors. They are even almost 100% vegan. (They do use cruelty-free honey.)
So the big question is of course: what is actually in the products? And then, how do the cosmetics get their coloring? How long can these products last? How expensive is this stuff? All good questions. I got a chance to try out some of the cosmetics, so let's take a look and I'll answer your questions.
First things first. What is left in the products are ingredients high in antioxidants, gluten-free vitamin E (who knew you could get that from cold pressing rice bran?) and other natural, non-synthetic ingredients.
My big question was how do the products get their coloring? From fruits and vegetables (patent pending)! I've tried makeup that used flowers before, but never fruits and veggies. Carrots, cranberries, blackberries, strawberries, blueberries all make up the color palette, with a little help from micas and other natural minerals. You'll be pleasantly surprised at the colors you can get from fruits and veggies!
I tried a Pot Rouge in the color Posey, a bright coral. This cheery cheek color contains Plum, Pomegranate, Red Wine, Cranberry, Strawberry, Blackberry, Raspberry, Cherry, Cocoa Bean, Peach, Apricot, Blueberry, Carrot and Tomato. It's a surprisingly pigmented color. But even more surprising was how well it wore. I honestly didn't expect it to wear for that long but to my surprise, it actually wore better and longer than almost any other cream blush I own. I was gobsmacked.
I also tried an eyeshadow, called Halo, an ethereal, shiny white. This color is derived from mica, in a creamy base. This shadow is a great highlighting color for under the brow, but I've found that it creases a bit on my lids, even when I wear a lid primer. However, it makes a FANTASTIC cheek highlighter. It wears for a long time and does not fade the color of the rouge.
Finally, I tried a gorgeous gunmetal silver (my favorite, next to all things peach!) in the form of a creamy shadow stick. What gives this dark silver pencil its pigment? Black Tea powder and mica! This wears well as a liner and is as creamy as any NARS pencil.
But back to the questions. How long will cosmetics without preservatives last? 100% Pure products use natural preservatives to extend their life and each product comes with a number on the label that tells you how long you can use the product once it has been opened.
These products are priced in the $10-$30, which is perfect for trying something new!
Products sent for review. Not tested on animals.
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