It Cosmetics New Confidence In A Compact

It Cosmetics is sneaky. They act like a makeup company, with a never ending bevy of new foundations, magnificent mascaras and lovely liners. What is that trickster Jamie Kern Lima really doing? Besides making us beautiful one at a time?

This solid-serum foundation is infused with Confidence in a Cream skincare
She's sneaking extraordinarily effective skincare into every single product. Eyeshadow? It's got skincare ingredients formulated by a plastic surgeon. Lipgloss? It's got skincare ingredients. Even the eyeliner and blush are infused with skincare. So when Jamie creates a delivery system for a double dose of her latest skincare, Confidence Cream, it's time to pay attention. I always notice that I'm really happy with my skin when I'm using It Cosmetics and really bummed when I'm not. The difference? My skin really reacts to the skincare blended into It!

According to It Cosmetics:

Developed with plastic surgeons, Confidence in a Compact™ is your first-ever solid serum foundation—and delivers all the skincare benefits of your best-selling Confidence in a Cream™, plus full coverage and SPF 50+ physical sunscreen, in one simple step! The groundbreaking solid serum technology combined with anti-aging hydrolyzed collagen, hyaluronic acid, squalane, antioxidants and a super ceramide cream truly transform your complexion.

Perfect for even the most sensitive skin, Confidence in a Compact™ helps boost your skin’s natural regenerative cycle. The proprietary Anti-Aging Armour Regenerative Concentrate™ is activated upon contact to immerse your skin in moisture, restore visible radiance, reduce the look of pores, discoloration, lines and wrinkles, and improve the look of firmness. You’ll see powerful results instantly and more dramatic results over time!

So how does this wear? I've been using this almost exclusively since slightly before its debuted on QVC in January. Here's what you need to know:

The Light shade is for the porcelain ladies only. Not the porcelain-adjacent, like myself. The Medium shade is a much better fit for the fair. I'm not sure how that translates for darker skin, but I'll swatch all of the shades, below.

Apply this with the brush for the fastest, most even coverage. It's a solid serum, so fingers aren't your best bet unless you just want to do a quick touch up.

This foundation looks like your skin, but better. It's not a super glam foundation that drips dewiness. Instead, it gives you a beautiful finish that lasts until you take it off. It doesn't crack, look heavy or settle into fine lines. It delivers a buildable coverage that can go from very light to full coverage. The Confidence In A Cream Foundation also includes an SPF 50, to keep your skin protected from aging UVA/UVB rays. For an incredibly beautiful finish, start by prepping your skin with the Confidence In A Cream ($48.00).

It Cosmetics Confidence In A Compact is available in seven shades that range from fair to rich tan and retails for $38.00. Confidence In A Compact is available online and at ULTA.

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  1. thank you for this review! I am almost out of my IT CC+ cream and wondered about this new product! Several reviewers have stated that it "stings"...I assume you did not find this to be true? thanks again!

    1. Stings? Not unless I poke myself in the eye with the brush. But my skin is not sensitive, so maybe it's that?


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