Welcome to the World of Je Ne Sais Quoi

Every now and then, one product is so amazing that it sparks the creation of an entire collection. In this case, the perfect pink that captures your own Je Ne Sais Quoi, has launched its own world.

It Cosmetics knows a good thing when it sees it and it would appear that the good thing right now is a sheer pink in every form imaginable. From cheek and lip tints to full on palettes and lipsticks, It has captured the color that gives everyone that beautiful kind of natural glow.

What is it and do you need it? Je ne sais quoi is French for "that certain something" or technically, "a quality that can not be described".

So how can It capture a color that is perfect on everyone? By incorporating a shade-adjusting light pink that works differently on different people. Next, It ramped up the effects of wearing Je Ne Sais Quoi by adding hydrating, skin-loving ingredients that also include free-radical fighters and anti-aging peptides. The results are long wearing stains and tints that showcase you, not just your makeup skills.

Take a look at the newest Je Ne Sais Quoi releases!

Let's start with the Vitality Lip Flush 4-in-1 Reviver Lipstick Stain. Per It Cosmetics, this "takes the place of four products your lipstick, anti-aging conditioning lip balm, ultra-hydrating lip gloss, and your lip stain all in one!" This innovative, yet all natural formula contains IT Cosmetics Hydra-Luxe Technology including ingredients such as plum oil, cherry oil, shea butter, aloe and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Flush 4-in-1 Reviver Lipstick Stains are packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long." I keep this with me anytime I need to look polished on the go. $20.00

The Hydrating Color Awakening Lip Treatment is a Sephora exclusive and my best friend. I keep one by my bedside, in the kitchen and on my desk. I use this to stop the cold, dry weather from ravaging my lips and the extra pop of color is lovely! $24.00

The Vitality Lip Flush pampers lips with butters and oils, leaving them glossy at first and stained slightly pink as the gloss wears off. This formula is also available in five additional shades, should you love the formula but want a different shade. $24.00

The CC + Vitality Anti-Aging Creme Blush (left) looks a lot deeper than it is. Don't let the bright pink scare you away! The creme is infused with the skincare It is famous for; say bye bye to fine lines on your cheeks. Grab this on QVC for $24.00

Vitality Flush 4-in-1 Reviver Lip and Cheek Stain Stick (center) gives your lips and cheeks a pretty flush, while anti-aging ingredients keep skin smooth and glowing. This is the makeup product you want to keep with you for touching up on the fly or when you wake up and need to look polished, but not done. It's also available in Rose Flush, a slightly darker pink.  $24.00

The CC + Radiance Ombre Blush (left of center) offers up the prettiest flush on a spectrum of pinks. Top the top for a light highlight, follow the contour of your cheek with the darkest shade on the bottom and pop the middle hue on your apples for a natural glow. $24.00

This primer infused Blurred Lines Lipstick gives lips a pop of color that wears for hours. It's slightly glossy, nicely pigmented and punches up the look of the signature Je Ne Sais Quoi color. This formula also comes in nine other shades. $24.00

Finally, no lipstick is complete without a lipliner so of course there is a Your Lips But Better lipliner to match the Je Ne Sais Quoi shade. This formula features a waterproof liner that leaves behind a natural stain that lasts for hours and hours. This is great for that fuzzy edge lip look taking over the runways now. The stain prolongs the soft edges! $20.00

Which is your favorite? I'm traditionally not a huge fan of self-adjusting colors, but this entire collection from It delivers a beautiful flush that never overpowers. Grab them from Ulta, Sephora or QVC for around $24.00 each. 

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Gouldylox is a lifestyle blog focusing on beauty, hair, makeup, skincare, health, fashion, cannabis, weight loss, diet & fitness tips to help real women look and feel their best.

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