Purchased by me. Sent for review. Contains affiliate links.
This week's Makeup Wars is such a good one! Which mid- to high-end brand is our personal favorite? I love Too Faced, Tarte, BareMinerals (especially the new foundations) and so many others, it's so hard to pick. But based on new releases, what I wear every day and what I check out first when I hit the stores, my answer is easy. My answer is It Cosmetics.
I love It for so many reasons. They are always coming up with new formulas that deliver. They include skincare that actually makes a difference in their products. Don't believe me? See what happens when you use this concealer for eight weeks. Their brow pomade actually fills out my thin brow tails, thanks to microfibers, so the color lasts the entire day! Their CC Cream was my absolute favorite foundation from last year and their new Illumination version is even better. The shadows (with the exception of the matte palette) make your eyes glow and meld with the skin in a way that only really amazing shadows seem to do.
I also love that they are constantly pushing formulas to the next level, trying new things and packaging amazing deals for QVC. I believe It truly wants to make regular women like us feel comfortable in our own skin, no matter what. There is next to nothing I don't love about this brand!
Check out which brands my other Makeup Wars warriors selected by clicking the tiles below! And tell me, which brand would you vote for?
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