According to the packaging, it's a Golden Makeup Priming Gelee that "prepares skin for makeup application". Like a primer, I assume. Then the directions suggest you apply it for five minutes, rinse and apply your makeup. Wha?
I've worn this as a primer and while it does hold on to the makeup, it dries out my skin. I haven't tried it as a mask, because that seems pointless. But perhaps I'll try it. Tweets to my favorite Kardashian, Khloe, have gone unanswered when I've asked her. Maybe even she isn't certain?
Have you tried this? Would you? Do you take any product they put out seriously at this point?
Official disclosure/disclaimer statement can be found here.
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