Hello Beautiful! Meet the It Cosmetics TSV!

Sent for Review

A new collection from IT Cosmetics launches at midnight on Sunday. Hello Beautiful is a five-piece anti-aging color collection! In this kit you'll find everything you need to create a simple, flawless and radiant face.

You'll get:

Celebration Foundation
NEW Tightline Full Lash Length Black Mascara Primer
Hello Lashes 5-1 Mascara
NEW Vitality Flush 4-1 Reviver Lip and Cheek Stain Stick
Heavenly Luxe Buffing Airbrush Foundation Brush

My favorite product in this collection is no doubt the Tightline Mascara Primer. It's so genius, I don't know why no one thought of it before. Using a micro-sized mascara wand, you apply a lash primer that is tinted black. This means you get each tiny strand fully coated, making the most out of your lashes. 

When you apply the Hello Lashes Mascara (I love the chubby grip!), each lash is magnified without clumping or going spidery, yet each lash becomes longer and more voluminous.

The Vitality Flush Lip and Cheek Stain changes based on your own pH. It starts out clear and becomes a beautiful bright pink. The more you apply, the more opaque the color. I honestly didn't get a huge amount of wear time out of this, but if you've ever read this blog before, you know that my cheeks are blush-hungry devils that refuse to let my cheeks remain rosy.

The Celebration Foundation is a full coverage, hydrating powder foundation, rich in so many good-for-your-skin ingredients it's like a true BB Cream in powder form. Hyaluronic Acid, Peptides, Hydrolyzed Collagen, Silk, Anti-oxidants, Grapeseed, Aloe, Niacin and Vitamins A, C and E. The color of the foundation included in the kit is a Light/Medium. It's too dark for me, so I can't easily comment on the wear. However, I can tell you that the brush you'll get is ultra luxe, containing over 80,000 hairs!

The entire Hello Beautiful Collection offers a retail value of $155. Starting at midnight tonight on QVC, it will be available for a special TSV price (it's so special, even I don't know what the price is!).

Be sure to check out the presentation on the Q tomorrow, Monday the 18th, for all of the details. Are you picking this up or passing?

Sent for review.

Official disclosure/disclaimer statement can be found here.
Subscribe and never miss a thing! Copyright 2009-2013, Gouldylox Reviews. All Rights Reserved.



  1. I am so glad that someone figured out how tricky white mascara primers are and made a black one! (I can NEVER get all the white covered up when I use a mascara primer.)

  2. Tarte also makes (made?) a black primer that I bought from QVC; I don't know if it's still available or not, and it's not on their site or Sephora/Ulta yet. It just makes so much sense.


Thank you for commenting. SPAM or inappropriate links will not be published.

to top