(I seriously feel like my blog and I are on trial and presumed sneaky.)

You may have noticed that I've started putting my disclosure at the top of each post. Here's why.

The FTC is really worried about me deceiving you. So now, they are asking me to disclose everything up front, before you get distracted by shiny internet links and click on anything without realizing if I have a relationship with the brand or if I make a few pennies when you click on my links. See, they don't think you are smart enough to understand that if I remind you at the end of my post. It honestly is making me feel like I'm on trial or that you must assume I'm dishonest before making your own decision. In my opinion it has now gotten so out of control, it feels like the Bluth company when GOB takes control.

So we are all on the same page, again, here is the skinny:

I know the brands. I know their PR people. I'm friends with some of them. I make attempts to meet them when I'm in their city. I also know the people who work at my Sephora, Nordstrom, Macy's and Ulta, as well as anyone else who slings lipstick in my neighborhood. I know them because I'm in their stores, constantly putting their colors on my arms and asking questions about releases that aren't on the floor.

What does all of this mean to you? It means that you need to understand that I have a relationship with the brand. Does that mean I'll write something I don't believe? NEVER. I'll always write my truthful opinion about a product. Think of me as your older sister (or younger, thank you very much) who knows this stuff backwards and forwards. I'm not going to lie to you, because then you won't read my stuff. And ultimately, I LIKE IT WHEN YOU READ MY STUFF.

You also need to know that brands send me stuff they want me to share with you. If I like it, I'll share it. If I hate it, I might share it.  There are so many things to discuss, I don't want to waste your time with the products that are just MEH.  And I hope you already know that I'll only ever share my real opinion with you. My fake-ness stops at my hair color.

Finally, the FTC wants to make sure you understand that my blog uses affiliate links from time to time. And ads on the sidebar. If you like me even at all, please click on these ads. Heck feel free to purchase from these links. Or don't. It's cool with me either way. (But I will love you more if you click my ads and links.) I make pennies from this, but I have a dream that one day that I'll get a whole lot of pennies and be able to retire on big stacks of shiny pennies. Hey, a girl's gotta dream, right?

But you already knew all of this, didn't you? I don't think you are as uneducated as the FTC thinks you are. I think you can read to the end of a post without getting duped. So please don't think the new cluttered disclosure and weird tweets at the top was my idea. (And please click on my links!)

If you have questions, ask me! I'll always give you the truth.

Even if it's ugly.

P.S.: All of the new social media "Ad"s you'll start seeing in front of FB posts, tweets, pins and instagrams wasn't my idea either. If you are a blogger and want to see what the FTC specifically said, check out the post from the smartest blogger I know, Carleen of Beauty & Fashion Tech.

Official disclosure/disclaimer statement can be found here.
Subscribe and never miss a thing! Copyright 2009-2013, Gouldylox Reviews. All Rights Reserved.



  1. I know that you get freebies for review and have affiliate links but I still feel that your honest and I think that is what really matters but the fact that you disclosed it is very nice on your part.
    Hugs from Mexico.
    While in the realm of full disclosure it was 72 degrees here and I loved it!
    Had a mango for lunch loved that too!

  2. I trust your reviews because you have always been honest - WTF does the FTC know about your blogs?
    And thanks for not giving up under assault. I am sure that I am not the only person who depends on your honest reviews for guidance - and for smiles :)

  3. Thank you both for the incredibly kind comments. I have the best readers in the world!!! Xoxoxo

  4. this is why I love your blog! your sense of humor is oozing amidst the crap! woohoo!!xo

    1. Thanks, Kath! And thanks for the post-midnight chat!!!

  5. This was so very, very awesome to read and I am totally with you on the FTC double standard when it comes to magazines!

    1. Thank you, Darrell! I hate when the govt thinks we are stupid, especially since the majority of bloggers are so honest! Meanwhile, editorial in magazines is incredibly deceptive. I'm not even going to start on the body image they constantly portray. I'm fine with being transparent, I have nothing to hide. I just wish other big sites and magazines would be held to the same standard.

  6. Nice! And you're really making a point. Why shouldn't the mags give full disclosure? After all, we're paying good money in order to read those, whereas few makeupbloggers benefit economically from their testing and reviewing, and those that do recieve samples of products specifically sent to them from the brand usually makes a note of this at the beginning or end of the post. You don't get that in Cosmo. Of course I might be mistaken.


Thank you for commenting. SPAM or inappropriate links will not be published.

to top