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I should start this by saying I'm a Brand Ambassador for Aveeno, which means they are kind enough to keep me in the loop on launches and send me friendly emails. I love the brand. I've gotten to speak with their R&D team and feel that their products are generally nice, pretty effective for their price point and trustworthy. Plus, they are actually much greener as a company than you might think.
All of the above PR love doesn't mean that I expected to really like their new Aveeno BB Cream. I thought they had likely done what MANY companies did and repackaged a previously existing tinted moisturizer as a BB cream. BBs aren't tinted moisturizers. Technically, they include some real skincare, have a longer wearing time, cover more sins and give skin a dewy, slightly different look. It's like the formula adds a noticeable freshness to the most dull of skin tones. It's easier to change the labels and packages than it is to create something new. But Aveeno's BB cream actually is a completely different formula when compared to their Tinted Moisturizer. Yeah Aveeno!
This BB Cream is only available in two shades, fair to light and medium to dark. However, it is aimed at people who are prone to breaking out. So if that is your concern, step right up!
I found this BB Cream gave me about four hours of wear on its own, and way more with a primer and setting powder. The finish it gave me is extremely dewy and fresh* which I really like. It may not be for everyone, but I tend to like it. It also warmed my skin up a bit, perhaps more than I prefer. So be careful it doesn't go too warm on you!
This is definitely a thicker formula than a tinted moisturizer and gives slightly better coverage. Still, if you have a lot to cover, you'll need concealer; if not, then something altogether stronger. But if you want a BB cream to pop on over the weekend for your morning run to Starbucks or wherever people go that early in the morning, this might be for you.
Ulta seems to have one of the lower prices on this product, but don't forget about your savings cards at different stores. You know I love my Beauty Club Card at CVS/Pharmacy. If you've checked it out, please let me know what you think!
*By fresh, I mean plasticized. Many BB creams give the skin a flawless, fresh look, almost magazine-perfect, by putting a thin film of plastic over your skin. Some Asian BBs actually have plasticizers in the formula, which caused my skin to freak out last year.
Official disclosure/disclaimer statement can be found here.
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