Dr. Jart Water Fuse Smart Gel BB Cream: Based on Memory Foam Tech

I was intrigued by the Dr. Jart Smart Water Fuse Smart Gel BB Cream at Sephora. Mainly because  the in-store signage called it a BB Cream/Pudding. Or something like that. A pudding? That's weird.

So I asked Alex, my favorite artist at my Sephora, what its deal was. Here is what he told me.

1. Nice coverage.
2. Non-transferable.
3. Long wear.
4. SPF 30.

I tried it in the store and I liked how it looked. I bought my shade, of which there are only two. Then I went home to research. According to Sephora, it was developed with foam mattresses in mind. Because why? Sometimes these new-fangled products baffle my decaffeinated mind. Here is what the blurb says:

Inspired by the memory foam mattress, shape-memory polymers have the ability to return from a deformed state to their original shape. The Water Fuse Smart Gel BB retakes shape once applied to help reduce the appearance of wrinkles and enlarged pores, while also providing flawless coverage. Infused with powerful antiaging and anti-inflammatory ingredients, it brightens the complexion, corrects skintone, and naturally covers blemishes.

So wait. This is "jelly" (their word, not mine) that can think and reshape itself? Like that horror movie The Stuff? I don't understand. I get that when it's in the jar, if you smush it, it will bounce back like nothing ever happened. I'm not quite understanding how a foam mattress reshapes itself on my face. Perhaps they mean it thickens back up once applied to the skin filling in wrinkles and fine lines to give you an even canvas?

Here is what I can tell you from wearing it. It lasts about eight hours when used with a primer and about six if you don't (my skin is dry, so oily skin might not last as long). It looks really, really pretty and covers my melasma. I don't even need a concealer if I don't feel like it. And it contains an SPF of 30, which is fantastic.

(I didn't mix it with the Zero Minus, so you can see the true color.)

It is a bit on the yellow side for me, so I add a bit of Face Atelier's Zero Minus to what I'm using and it matches perfectly. A little goes a long way. Despite this BB Cream possibly becoming self-aware, I really like how it looks and wears. You need to see it to get it. It feels like a custard. I'm not sure if it wears like a "mattress", though. Scientific oddities aside, I like it. Quite a bit.

I purchased this. Contains affiliate links.

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  1. It looks good on you, but I prefer my BB cream to not be a sentient being. Too yellow for me and I'm oily. Good to know. You saved me money and possibly having to add it as a dependent on my taxes.

  2. That would be so bizarre if it came to life, leaving a moist, dewy trail of beige behind it. If you don't mind adding some zero minus, it's pretty cool. It starts off as a bit yellow for us pale chicks, though.

  3. Thanks for the review. I like SPF30 but think I'll pass on this. The lighter one looks a bit too dark for me and I have oily skin, so it won't last.

  4. I'm a big fan of Dr Jart+'s regular Water Fuse BB (although it smells a bit like seawater at times). I kinda seriously wanna try this one just for the weirdness factor.

  5. Hi, I've been following your blog for a while, but I don't think I have ever commented. Your with-without photo is really amazing! I have been curious about this BB cream for a while, and I kind of like that it is so weird. I will have to check it out!

  6. Too yellow for my pale self. Why don't companies understand some of us start super pale & range to very dark? I think I would've liked this too, fab coverage.

  7. It's too yellow on me as well. I have to add a white base to it to make it work, but I end up doing that on loads of foundations. It's great to have on hand if you want to force things to work for you.

  8. Should there be another persuasive post you can share next time, I’ll be surely waiting for it.
    Should there be another persuasive post you can share next time, I’ll be surely waiting for it.


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