Simply It Quick Blowdry Smoothing Lotion

Over the summer, I discovered It Factor Beauty's Simply It Shampoo and Conditioner and it has become my shampoo and conditioner of choice when I'm not testing something else. Not only does it leave my hair soft, shiny and well-conditioned, it also contains special evaporators that cut my dry time down to less than ten minutes. Available in two formulas, Simply It comes in one kind for thicker, more coarse hair and one for thinner, finer hair.

When I didn't think it could get any better, It Factor Beauty released Simply It, an all-in-one detangler, styling product, de-frizzer and evaporator. This one helps hair dry faster as well!

If you haven't tried a hair product that contains some kind of evaporator, you'll be seeing a lot of this new category of hair products. It's not bunk, it's chemistry!

Take a look at everything this little potion does for your hair:

Smoothes wet and dry hair
Significantly reduces drying time
Conditions and styles
Eliminates frizz, static and flyaways
Repairs, nourishes and strengthens
Resists humidity
Color- and keratin-treatment safe
UV and heat styling protection
Gives curly and hard to manage hair softness and style control
Provides all day soft style hold
Adds shine
Adds softness and bounce to lifeless hair
Never sticky and won't build up
Perfect for all hair types and conditions

I've been using this for more than a month.Once you do your hair, it helps extend the style and doesn't make your hair feel dirtier faster. I wash my hair twice a week, so it's important to me that any styling products I use don't attract more dirt to my hair. Some heavier creams, sprays, mousses, gels and especially waxes are like dirt magnets, so I usually avoid them at all costs.

Check out Simply It from It Factor Beauty for $21.50 at salons and visit them on Facebook for ideas and inspiration.

Sent for review.

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  1. I love this and use it every time I wash my hair. I know you can use it in between but I haven't tried that yet.


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