Clearly, I don't live under a rock when it comes to these things. But when the Mouth one-ups my knowledge, I know I need to pay attention.
Allure's Daily Beauty Reporter reported in August that a new category of products, CC Creams, were shelf-bound this fall. Allure said that a CC Cream helps even out tone, essentially aiding with correction and color (the two C's). These creams "are like BB cream on steroids" and they moisturize better, working harder to correct skin tone. Also from Allure, "Olay Total Effects CC Tone Correcting Moisturizer launches this October. The tinted formula contains 2-percent N-acetyl glucosamine and 4-percent niacinimide." The duo is 'highly effective at reducing the appearance of pigmentation at six and eight weeks,' says Mary Johnson, a scientist for Procter & Gamble, makers of Olay."
So color me confused. I thought the original purpose of BB Creams was to act as skin care, and their main purpose was to moisturize, fight fine lines and wrinkles, lighten the skin, provide SPF protection and provide a pretty makeup base. Apparently, after the sudden international success of BB Creams, the slew of "BB Creams" introduced to the American market weren't actually like real BB Creams. Many companies seemed to have converted their tinted moisturizer into a BB Cream with almost no skin care, missing the point of authentic BB Creams. Perhaps this re-do of the product is our attempt to get it right and corner the market on what people are really looking for in a BB Cream? If you read reviews of people who really like true Korean BB Creams, like on Musings of a Muse, you already know that they aren't a fan of the majority of BB creams that hit shelves in the States this year.
Maybe CC Creams are an attempt to right that wrong? Or maybe it's just another way to sell the same cream? What do you think? Would you try one or are you over it? Tell me in the comments if you've tried anything labeled a CC Cream, please! Olay's CC Cream should be hitting shelves any second now, available in three shades: Fair to Light, Light to Medium, Medium to Dark. They will retail for around $25 each.
On the night I was writing this, I happened to find an Olay CC Cream in Fair to Light at my CVS. While I'll review it completely after I've had the chance to wear it, here are some photos.
Update: Some of you have questioned the packaging differences above and below, as they are slightly different. When I purchased this, I specifically asked the beauty merchandiser if the product was new, and she showed me where the SKU's are new (including a "new" sticker on the tag). She believes this is the same product, but in older packaging. The ingredient list on my package is exactly the same as the ingredients listed on the website. Therefore, I have to conclude that the product is the same. Olay is selling old product as a re-branded CC Cream.
(Fair to Light swatched)
(wearing Fair to Light CC Cream)
P.S.: Those of you who always write to me after I post about The Mouth, who worry she is offended by her name, please know that she isn't. If you are a personal friend of mine on FB, you get one guess as to whom I am referring. Her sister on the other hand, could be a different story. Literally.
I purchased this. May contain affiliate links.
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