As a beauty blogger, I get lots of pitches, check out lots of products and try to sort through the hype to give you the info you need. When companies make outlandish claims, name new skin technology ridiculous things or talk to me like I'm stupid, it makes me bonkers. On the surface, that looks like exactly what Avon has done with the launch of their new miracle product, ANEW Genics. According to the company, they've isolated the youth gene, figured out how to make that gene take 10 years off of your age in a month and can reduce age spots by up to 100%.
One thing I've learned as a blogger over the last few years is that certain companies pour money into research and Avon is one of those companies. So while I'm not a fan of how they named the science, it may actually be solid. Glycolic Acid is also the fifth ingredient in this product. Glycolic Acid is an alpha hydroxy, which we know will help turn your skin over faster and help reduce age spots.Thiodiproponic Acid is a topical antioxidant, which can help prevent and repair free radical damage. This also contains Palmitoyl Pentapeptide 3, a fatty and amino acid combo, which some research has shown works better than Vitamin C and Retinol. Combined with lots of skin-softening ingredients, the science may actually stand up.
(Clinical photo (not me), before and after 30 days using ANEW Genics)
The best part is that instead of something that actually works being priced out of reach of most people, it's priced at the very reasonable price point of $38. One caveat. The first time I used ANEW Genics, it did make my skin itch a tiny bit, which subsided in a few minutes. I suspect it's the glycolic acid at work. When you start using this, try every other night at first and always avoid the eye area. But don't worry, if you get hooked, I hear an eye product is in the works!
What do you think? Worth trying or totally passing?
Product sent for review. Avon doesn't test on bunnies or any other animal.
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